Case Study
·2026
AI Winter Olympics Spot_
I generated every video scene for a 15-second TV spot using Google Flow — it aired on traditional TV and CTV during Winter Olympics coverage.
A pest control brand with prime airtime
The client is a regional pest control company. With the Winter Olympics approaching, they saw the massive audience as the perfect moment to run a memorable TV campaign — something that would cut through the noise of standard pest control advertising.
A 15-second AI-generated commercial
The agency needed a 15-second AI-generated TV spot depicting mice as winter athletes — bobsledding through gutters, sneaking inside, taking over an attic. My role: generate all video footage using Google Flow, delivering broadcast-ready AI clips for the final cut.
Mice training for entry — like Olympic athletes.
The agency flipped the script on pest control ads: instead of showing pests as a nuisance, the concept framed them as determined athletes training for the “sport” of home infiltration. I brought that vision to life across four AI-generated scenes — from the starting line to the attic.
Mice line up at the roofline edge — poised like athletes before a race. Sets the tone: playful, cinematic, unmistakably winter.
A mouse drops into a gutter and sleds downward — the hero moment. The camera punches in and pans to follow the descent, selling the speed and scale.
The mice transition from outdoor athletics to indoor infiltration — slipping through a gap in the structure. The shift from sport to threat happens in a single cut.
Mice pop up from insulation in the attic — the punchline. They've reached the finish line. The voiceover lands: "Don't let 'em reach the finish line."
Evoke the Olympics without ever saying it.
Legal restrictions meant zero use of the Olympics logo, rings, “Team USA,” “medal,” or even the word “Olympics.” Every scene had to communicate “winter sports competition” purely through visual storytelling — camera angles, athletic framing, snow, and speed.
“Think mice are hibernating? They’re training for entry.”
— Voiceover scriptMaking AI footage broadcast-ready.
Legal restrictions meant zero use of the Olympics logo, rings, "Team USA," "medal," or even the word "Olympics." The concept had to evoke the Games through visual storytelling alone — winter sports, competition, athletic framing.
AI-generated video had to meet the quality bar for traditional TV and CTV — no uncanny artifacts, consistent lighting, believable motion. Each scene went through multiple generation rounds to hit production standards.
The agency's script called for precise timing — scenes had to deliver enough usable footage for cuts at specific beats. Generating clips with the right length, composition, and energy to fit a 15-second edit required deliberate prompting.
Gemini + ChatGPT + Google Flow.
AI wasn’t just the output — it was the entire workflow. I used LLMs to storyboard and refine prompts, then generated footage in Google Flow using frame-to-frame, extension, and element-to-video techniques.
Received the creative brief: mice as winter athletes, pest control tie-in, no direct Olympic branding. Broke the script down into four distinct scenes for storyboarding.
Used Gemini and ChatGPT to fully storyboard each scene — mapping out camera angles, character action, lighting, and atmosphere. Iterated on the storyboards to build stronger, more specific generation prompts.
Brought the refined prompts into Google Flow's workspace and began generating footage. Used a mix of frame-to-frame, extension, and element-to-video prompting techniques to control motion, continuity, and composition across scenes.
Ran multiple generation rounds per scene, selecting the best outputs and refining prompts until each clip held up at full resolution — clean enough for a living room TV, not just a phone screen.
Delivered production-ready AI footage to the agency for final editing, voiceover integration, sound design, and broadcast packaging.
From AI generation to prime-time broadcast.
Every AI-generated scene I delivered made it into the final 15-second spot. The agency handled voiceover, sound design, and the end slate — then the commercial aired on traditional TV and connected TV during Winter Olympics coverage.
Next project
benlaclair.com — Portfolio →