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Brand IdentityLogoMotion

Groundwork — Studio Identity

Visual identity for a boutique architecture studio built around the idea of foundations and form.

Branding

Groundwork

Studio Identity

Role

Brand Designer

Year

2024

Tools

IllustratorAfter EffectsFigma

Overview

Groundwork is a boutique architecture firm that needed a brand identity to match their precise, minimalist approach to design. The resulting identity uses a geometric wordmark system, a restricted palette of slate and sand, and a subtle grid motif that references architectural drawing conventions — brought to life with a short motion loop for digital use.