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Bloom — Brand Identity

A full visual identity for a sustainable skincare startup entering a crowded market.

Branding

Bloom

Brand Identity

Role

Brand Designer

Year

2025

Tools

IllustratorPhotoshopInDesign

Overview

Bloom is a sustainable skincare brand targeting eco-conscious millennials. The brief called for a brand that felt premium yet approachable, with a strong sustainability message baked into every visual touchpoint — from the wordmark to packaging illustrations. The resulting identity balances organic forms with clean typography and a forest-meets-soft-luxury palette.